The Strength of the Media Economy

“The film making and video industry are really quite strong,” says Houston-based ikan CEO Kan Yeung. “The problem is that it is changing so rapidly it is hard for those who work in or around the industry to keep up with where it is heading. The explosion of mobile media and its constantly shifting market place mean what you were able to make money doing yesterday is not going to work in the near future. 

“There are drastic shifts in distribution and use of video, and the shifts are nowhere near finished. I think it will be hard to see where everything will end up, but it will never go back to the way it was before. The increase in avenues for distribution, the accessibility to the tools of production, and the ease in making content now means what is produced will become more of a commodity. How to make money - if at all - from producing will be a question for us to answer.  This is going to be the biggest challenge the industry will face.”

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